Travel Blog About Page and Contact Page (Templates)

Right, let’s get one thing out of the way first. Your travel blog About page has one job, and it’s not the one most people think. It has to tell a total stranger, in under a minute, who you are, what your blog helps them do, and why they should trust you. It is NOT your autobiography. Open with the reader’s problem, introduce yourself in the second paragraph, show proof (trips, years, a photo of your actual face), and finish with what to read next and how to reach you. The Contact page is even simpler: one short paragraph, one form or email address, and a line about what you will and won’t reply to. Below you’ll find two full copy-paste templates with placeholders, plus the bit brands and PR people actually scan for when they’re deciding whether you’re worth an email.

Why the About page matters more than you think on a travel blog

Whenever I open analytics on a client’s travel blog, the About page is almost always in the top three pages by views, right behind the homepage and whichever post happens to be ranking that month. Here’s what’s happening: someone lands on a post from Google, decides they like the writing, and clicks “About” to find out who they’ve been listening to. If that page is a placeholder saying “Coming soon”, or a 100-word paragraph with no photo, they’re gone… and you’ve just lost a subscriber you were thirty seconds away from earning.

And it’s not just casual readers. Three other lots of people care about this page, a LOT:

• Google. Google’s quality guidelines bang on about experience, expertise, authoritativeness and trust. An About page with a real name, a real face and real credentials is the most direct way a small site shows any of that. It’s also where the Person schema Yoast generates points to, so it’s doing quiet SEO work for you.
• Brands and tourism boards. Before anyone offers you a press trip or a paid campaign, someone junior at an agency opens your About page for exactly one minute. What they need to find is covered further down.
• Other bloggers and journalists. Guest post invites, podcast interviews and quotes all start with someone checking who on earth you are. No page, no invite.

Still at the “I have a domain and nothing else” stage? No worries. The full step-by-step guide to starting a travel blog gets you to a live WordPress site first. Come back here for the two pages every blog needs on day one.

What to put on a travel blog About page (section by section)

The mistake nearly everyone makes is starting with themselves: “Hi! I’m Priya and I’ve loved traveling since I was six.” Lovely. The reader doesn’t care yet. They care about whether this blog will help THEM. So the order is: their problem, your promise, then you.

Section	What it says	Length	Common mistake
Hero: photo + one line	Your face, your name, what the blog helps people do	1 sentence	Sunset photo with your back to the camera
Who this is for	The reader’s situation and what they’ll find here	2–3 sentences	Starting with your childhood instead
Who I am	Name, where you’re based, how you travel, why you write	3–4 sentences	800 words of life story
Proof	Numbers: countries, years, trips, anything checkable	3–5 bullets or stat boxes	“Passionate about travel” (not proof)
How I make money	One honest paragraph on affiliates, ads, sponsorships	2–3 sentences	Hiding it; readers trust disclosure
Work with me	What you offer brands, link to Contact	2–3 sentences	Leaving brands to guess your niche and audience
Start here	Your 3–5 best posts, linked	A short list	No links, dead end
Contact	Email or button to Contact page, social links	1–2 lines	No way to reach you at all

Travel blog About page template (copy and paste)

Create the page at Pages → Add New Page, title it “About” (the slug will be /about/), and paste this in. Replace every bracket. Keep the headings as H2s so the page stays scannable; delete any section you genuinely can’t fill yet, but come back to it, promise me. Not traveling much right now? The proof section still works: local knowledge, professional background and years of planning trips all count. The post on this site about running a travel blog when you’re not traveling has loads more angles.

The About page template

[Your photo: a clear, friendly shot of your face, ideally somewhere recognizable from your niche. Not a sunset. Not sunglasses.]

Hi, I’m [First Name]. I help [type of traveler] [do the thing] without [the pain point].

H2: If you’re [reader situation], you’re in the right place
Planning [type of trip] and drowning in [conflicting advice / generic listicles / forum threads from 2019]? This blog is where I write down exactly what worked for me on [number] trips to [region/type of destination]: the [thing readers want: real costs / kid-friendly routes / vegan restaurants / accessible hotels], the mistakes, and the stuff nobody puts in the brochures. Everything here is first-hand. If I haven’t been, I say so.

H2: Who I am
I’m [First Name], a [job/role or one-line identity] based in [city, country]. I’ve been [traveling in this way / visiting this region / doing this niche] since [year], which adds up to [number] countries, [number] trips, and [one specific, slightly odd detail: 14 overnight trains, 3 lost passports, every night market in Penang]. When I’m not traveling I [one line about normal life: work as a nurse, run a small bakery, chase two toddlers]. I started [Blog Name] in [year] because [one honest sentence: I couldn’t find a single guide that told me what things actually cost / friends kept asking for my itineraries].

H2: Why you can trust what’s here

• [Number] countries and [number] trips since [year], all self-funded unless I say otherwise.
• [Relevant credential or background: former tour guide / registered dietitian / speak fluent Spanish / lived in Japan for 3 years.]
• Every price on this site has a month and year next to it, and I update the popular posts [every year / each season].
• [Any press, features or quotes, once you have them: “Quoted in [publication]” or “Featured by [tourism board]”.]

H2: How this blog makes money
[Blog Name] is free to read. Some links are affiliate links, which means if you book through them I earn a small commission at no extra cost to you. I only recommend things I’ve used, and I’ll always say when a trip was hosted. You can read the full disclosure if you’re curious. [Delete or adjust once you add ads or sponsorships.]

H2: Work with me
I work with [types of brands: tourism boards, family-friendly hotels, outdoor gear companies] whose products genuinely fit [my audience: budget travelers in their 20s and 30s / families with kids under 10 / solo women over 50]. My readers are mostly [location, age range, what they’re planning], and they come here [via Google / Pinterest / email] when they’re actively planning a trip. For press trips, sponsored content, photography or freelance writing, email [[email protected]] or use the [contact page]. [Media kit available on request.]

H2: Start here
New to the blog? These are the posts readers find most useful:

• [Your best itinerary or guide, linked]
• [Your best budget or costs post, linked]
• [Your best “mistakes” or honest review post, linked]

H2: Say hello
Questions about a trip I’ve written about? Email [[email protected]] or [contact form link]. I read everything and reply to most within [a few days]. You can also find me on [Instagram] / [Pinterest] / [YouTube]. [Optional: Want the packing list / itinerary spreadsheet I use? Join the email list below.]

That’s it. Filled in, it runs 450–650 words. Once you’ve written a few posts, swap the “Start here” placeholders for real links and drop in your actual best numbers. The page should change every six months or so as your blog grows; it’s a living thing, not a plaque. Want the signature look (logo, colors, a consistent headshot style) sorted at the same time? The logo and branding on a $0–$50 budget post covers it.

What brands and tourism boards look for on a travel blog About page

I built and maintained sites for travel blogger Johnny Ward (onestep4ward.com) for years, and one thing became obvious watching the brand inquiries roll in: the people vetting bloggers are busy, and they check a short list. They do NOT read your life story. They look for specific signals in roughly this order, and if any are missing, they close the tab and move on to the next blog on their spreadsheet. Harsh, but that’s how it works.

What they check	Why it matters to them	Where to put it
Clear niche in one sentence	They need to match you to a campaign brief fast	Hero line and first H2
Who your audience is	They’re buying access to your readers, not to you	“Work with me” section: location, age, what they’re planning
A real name and face	Anonymous blogs are a compliance and reputation risk	Photo at top, name in the first line
Evidence you actually travel	Fabricated travel content is a known problem	Proof bullets with numbers; own photos across the site
Contact method for press	If they can’t reach you in 10 seconds, they won’t	Email address on About and Contact; “Work with me” button
Social links	They cross-check reach and content quality	Icons in the header/footer plus a line in “Say hello”
Disclosure and professionalism	Regulators require sponsored content be labeled	“How this blog makes money” section, linked disclosure page
Media kit or rate card	Saves them an email round-trip	“Media kit available on request” until you have traffic worth showing

A quick word on the media kit: don’t make one until you’ve got numbers you’d be comfortable saying out loud. “1,200 monthly readers, 60% from the US and UK, 80% via Google search” is a perfectly good line for a small, focused blog, and it’s far more useful to a brand than a vague “growing community”. Pull those figures from GA4 once it’s running; the GA4 and Search Console setup guide shows exactly which report to read. And before you start pitching anyone, read how travel blogs actually make money, because sponsorships are usually NOT the first money that shows up. Honest truth.

How to write a travel blog Contact page

The Contact page is short and functional, and rule number one is that it must actually work. I’ve lost count of the client sites where the contact form had been silently failing for months because the hosting company changed how email sends. Nobody noticed. Test it the day you publish, and again every few months.

Which contact form to use

Honestly? Any of the well-known free WordPress form plugins will do the job: WPForms Lite, Contact Form 7, Fluent Forms or Forminator. Don’t spend an evening comparing them. My advice for a new travel blog: pick the lightest one, build a form with exactly four fields (name, email, subject, message), and switch on the plugin’s spam protection. Don’t load the form on every page; embed it only on the Contact page, because form scripts slow down every other page for no reason, and speed is a ranking factor via Core Web Vitals. The essential plugins post on this site explains which plugins are worth the weight and which are just faff.

Two settings matter. First, set the “send to” address to an inbox you actually check. Second, if form emails never arrive, install a free SMTP plugin (WP Mail SMTP is the common one) and connect it to your email provider; shared hosting mail is dodgy and often lands in spam. This one issue is behind most of the “my contact form is broken” messages I get. Honestly, most of them.

The Contact page template

Create it at Pages → Add New Page, title “Contact” (slug /contact/). Paste, fill in, drop your form block in where marked. Sorted.

H2: Get in touch
Got a question about [a destination or topic you cover]? Spotted a price that’s changed? I’d genuinely like to hear from you. Use the form below and I’ll reply within [a few days / a week]. I’m based in [city] and usually answer emails in the [morning / evening], [time zone].

[Insert your contact form block here: Name, Email, Subject, Message.]

H2: Brands, PR and tourism boards
For press trips, sponsored posts, photography licensing or freelance writing, email [[email protected]] with the brand, the destination or product, dates and budget, and I’ll come back to you within [two] working days. I work only with brands that fit [my audience in one phrase]. A media kit is available on request. Read more about my readers on the About page.

H2: A few things I don’t do
I don’t accept guest posts, paid links or “link insertions”, and I don’t publish articles written by other people. Requests for these won’t get a reply, and that’s not personal. [Adjust if you do accept guest posts, and link to your guidelines.]

H2: Elsewhere
[Instagram: @handle] · [Pinterest: /handle] · [YouTube: channel] · [Facebook group, if you run one]. For the free [itinerary spreadsheet / packing list], join the email list [link].

Your email address goes only to me and is never shared. See the privacy policy.

Total length: around 150–200 words plus the form. The “things I don’t do” section is optional, but trust me, it’ll save you an hour a week once the link-builder emails start… and they WILL start, within a month of your first post ranking. That privacy line at the bottom isn’t decoration either; if you collect email addresses through a form you need a privacy policy, and the legal pages every travel blog needs post walks you through it.

Where to link your About and Contact pages

Writing the pages is only half of it. People have to be able to find them from anywhere on the site, and Google has to see them as pages that matter rather than orphans floating about. I’ve seen brilliant About pages that nothing on the site links to… total waste. Here’s where they go:

• Main menu. Go to Appearance → Menus (or the Navigation block in the Site Editor if your theme is a block theme) and add About and Contact. They usually sit last, and that’s fine.
• Footer. Add both again, next to Privacy Policy and Affiliate Disclosure. Repeating yourself here is fine and expected.
• Author box. Most themes show a short bio under each post. Fill in Users → Profile → Biographical Info with two sentences and make the last one link to the About page.
• Inside posts. When you mention yourself (“as I found out on my third trip”), link the phrase to About now and then. Once per post, max.
• Yoast settings. In Yoast SEO → Settings → Site representation, choose “Person”, pick your user, and add your social profile URLs. Yoast uses this to generate Person schema, which is how Google connects the author to the content. Two minutes, and most people skip it.

Common About page mistakes (and what I’d do differently)

No photo of your face

The silhouette-at-sunset shot is beautiful and completely useless. Readers trust faces. Brands require them. If you’re privacy-conscious, a clear photo where you’re recognizable but not standing in front of your house is a fine compromise. What doesn’t work is no face at all.

Leading with your life story

“I was born in a small town and always dreamed of…” loses people by the second sentence. Start with them. Your backstory can be one paragraph in the middle, and honestly, most of it can go in a post of its own if people ask for it.

Vague claims instead of numbers

“Passionate traveler” and “wanderlust” describe roughly everyone with a blog. “23 countries since 2019, most of them by bus” describes you. Small numbers? Doesn’t matter: “Four trips to Portugal in three years” is a far more credible reason to trust your Portugal posts than “well-traveled”. Specific beats big, every time.

Never updating it

I’ve seen About pages in 2026 that still say “I’m planning my first trip to Southeast Asia next spring” from four years earlier. Ouch. Stick a recurring reminder in your calendar: every six months, update the numbers, swap the “Start here” links to your current best posts, and check the contact form still delivers.

No next step

Someone who finishes your About page likes you. That is THE moment to offer something: three posts to read, an email list to join, a form to ask a question. An About page that just… ends… wastes the warmest visitor you’ll get all day. No email list yet? The email list from day one post shows the two-minute version.

About and Contact page checklist

Tick these off before you call the pages done. Every one of them is something I’ve had to go back and fix on a client site.

• About page live at /about/, Contact at /contact/.
• Real photo of your face near the top of About.
• First sentence names the reader and the promise, not you.
• At least three specific numbers in the proof section.
• “Work with me” section with a press email and a one-line audience description.
• “How this blog makes money” paragraph linking to the affiliate disclosure.
• “Start here” list with 3–5 linked posts.
• Contact form with four fields, spam protection on, sends to an inbox you check.
• Sent yourself a test message through the form and actually received it.
• Both pages in the main menu and the footer.
• Yoast Site representation set to Person with your social profiles.
• Calendar reminder set to revisit both pages in six months.

That’s the lot. Two pages, one afternoon, and your blog suddenly looks like it belongs to a real person rather than a placeholder. If you write your About page and want a second pair of eyes on it before it goes live, send it my way through the contact page. I read every one, I reply for free, and I’ll tell you honestly if the sunset photo has to go. Don’t overthink it. Just write it and hit Publish.

Frequently asked questions

What should a travel blog About page include?

A clear photo of your face, a one-line promise, who the blog is for, who you are in three or four sentences, proof with real numbers, how the blog makes money, a work-with-me section with a press email, links to your best posts, and a way to contact you. Reader first, you second, proof third. That's it.

How long should a travel blog About page be?

Around 400–700 words. Long enough to cover the reader, you, your proof and a next step; short enough that a busy brand rep can scan it in a minute and decide you're worth an email. Nobody wants your life story on there.

Should I use my real name and photo on my travel blog?

Yes, at least a real first name and a clear photo of your face. Readers trust faces, Google's quality guidelines favor identifiable authors, and most brands flat-out won't work with anonymous blogs. The sunset silhouette shot doesn't count, sorry.

What do brands look for on a travel blog About page?

A clear niche in one sentence, a description of your audience, a real name and face, evidence you actually travel, a press contact email, social links, honest disclosure, and ideally a media kit or a line saying one is available on request. Give them all eight in one scroll and you're ahead of most blogs with ten times your traffic.

What should a travel blog Contact page say?

A short welcome and your response time, a four-field contact form, a separate email for brands and PR, one line on what you don't accept (guest posts, paid links), your social profiles, and a privacy note. Around 150–200 words. And test the form… seriously, send yourself a message.

Which contact form plugin is best for a new travel blog?

Any lightweight free one: WPForms Lite, Contact Form 7, Fluent Forms or Forminator. Don't agonize over it. Build a four-field form, switch on spam protection, embed it only on the Contact page, and install an SMTP plugin if form emails never turn up (they often don't on shared hosting).

Do I need a media kit when I start a travel blog?

Not on day one, no. Write 'media kit available on request' until you've got traffic numbers you'd be comfortable saying out loud. Once GA4 shows a few thousand monthly readers, make a one-page PDF with your audience, traffic sources and what you offer. Until then, it's a document nobody asks for.